Demand generation: 2021 trends
> What data can I get from an Omnichannel strategy and how it can boost business projection.
We are already in October and the dates for the closing of reports, reports and data collection strategies are approaching. Although there is still a little more time to close cycles, we would like to make a partial evaluation of some of this year's trends in Demand Generation that have been successful and are worth highlighting.
Demand generation is an area of marketing that can play several roles: it can be part of a comprehensive strategy or be in itself a strategy for another objective. Either way, its dynamics demands the establishment of different procedures, resources or methodologies that allow to reach the most satisfactory results. The following is a brief review of the recommendations in this area that set the trend for this year and that we have found to give good performance:
1 > Marketing and sales, one heart
A strategy that has become a trend and is making a strong impact is to combine and generate synergy between the Marketing and Sales departments. These two areas have always been strongly related, but being able to draw up joint strategies and to integrate the teams, undoubtedly provides a more global view and guarantees more optimal results with valuable learning in the process.
2 > Betting on branding
Awareness campaigns have always been relegated to zero launch or large-scale brand communications. However, the pace of communications and the amount of information we consume daily, demands a permanent reminder of our brand to support the campaign we are running: maybe we have a direct purchase campaign or a promotion; all this can be reinforced with branding ads to remind our potential customers who we are and why choose us.
3 > Targetization. More is more
We are in an era of niches where the more specific our target is, the more likely we are to reach them. However, a trend this year that is worth highlighting is the ability to target a wider audience at the same time. Just as we mentioned awareness campaigns as a reinforcement, having communications aimed at a wider audience allows you to measure changes in habits and identify new focus groups for other more specific campaigns. Nowadays, consumers change habits much faster than in the past; this strategy allows you to keep up to date, capture new potential customers and identify business opportunities.
4 > Social Networks are the place for exchange and loyalty
Generating authentic interactions and connections with existing users and customers has always been relevant for any company. Since the pandemic, these places of exchange have taken on a new meaning and have become great opportunities to meet with our clientele. If perhaps it was not the strong point to have a presence in Social Networks, today virtually any industry demands a presence on these platforms and gets a high return on building a community that can remain loyal through content and interaction.
These are some of the strategies that have become trends and will undoubtedly continue to be used in the coming year. Demand generation is a field where you always have to be on the lookout for new opportunities to adjust strategies or invent new ones.
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