Whatsapp Business, the Customer Service tool that companies are incorporating
The data doesn't lie: by 2025, 80% of companies will use the Whatsapp Business platform to communicate with their customers, according to a report by the consulting firm Gartner. This is not surprising; in fact, it is to be expected. According to the same report, 75% of adults prefer to communicate with the companies they choose just as they do with their other contacts: with instant messaging. Why would it be different?
The panorama that is beginning to emerge for companies implies a prompt and effective integration with the most widely used instant messaging platform in the world, which has revolutionized the way of communicating: Whatsapp. At SkyTel, we have extensive experience in the implementation of different messaging platforms and ways to communicate with your customers: whenever technology enabled it, we went for more. Therefore, this time we want to tell you why Whatsapp is a great option to enhance the Customer Service of your business:
1 > Easy to implement = easy to manage
One of the great advantages that Whatsapp Business offers is its variety of options for implementation in different digital channels such as websites, apps, landing pages, etc. The acceptance that Whatsapp Business has had as a messaging channel in the global market has facilitated its use by many companies.
2 > Getting the most out of it
It is not only about exchanging messages between a client and a company, Whatsapp Business also allows you to expand the range of services and actions that can be performed through its platform. Through Whatsapp Business you can make payments for products or services, reservations and cancellations, modify appointments, segment potential clients, schedule reminders, etc.
3 > Conversational experiences
Automation in customer service through Whatsapp allows not only to offer your customers the attention they need whenever they require it, but also to provide conversational experiences that generate engagement between your customers and potential customers through a satisfactory experience. The implementation of an instant messaging platform such as Whatsapp demands the design of a conversational path that meets the objective of attending but also to establish a bond with your customer.
For the particularities of each business, the benefits are diverse and extend beyond what we have mentioned in this note. It is about being able to have a strategic vision on how you want to engage valuable contacts with the target audience you want to reach and have a technological partner available to ensure the implementation of these digital tools effectively and efficiently to ensure its success.
Do you want to implement Whatsapp for the Customer Service of your business and don't know where to start? We want to help you. Leave us your details here to coordinate an assessment with our specialists.