3 Successful Email Marketing Cases of Recognized Brands
> Did you already know about these Email Marketing success stories?
| Email Marketing is an incredible tool, these companies used it to their advantage and achieved effective results. |
These 3 companies said Yes! to Email Marketing, they had successful campaigns, from which we can learn, each company goes its own way, but the successful experiences of others can help us to direct ours. Do you want to see it?
- Converse
Converse is a brand of sports shoes for men and women. In their Email Marketing campaigns they include videos and make use of storytelling, which allows them to generate a connection with their users, generating interactions and sending traffic to the website.
- Dell
Dell, a multinational computer technology company, increased its revenue by 109% after a successful email marketing campaign, which allowed the company to improve customer relations. One of its resources was the use of GIFs, something totally different from what was usually seen in its campaigns and in other brands.
- Amazon
This company uses a strategy called Manage Your Customer Engagement. Considered as: the bond that is created between brands and consumers, which is of utmost importance, since a happy customer becomes the main promoter of the brand.
Going back to Amazon's strategy, its sellers can communicate via email with customers who follow their brand, allowing them to personalize their offers, and promote their products of interest more effectively.
Amazon sellers will be able to communicate via email with customers who follow their brand, personalize their offers, and promote products of interest to them more effectively. Best of all, cart recovery encourages consumers to return for their forgotten purchases.
However, it is important to know that these strategies can also be adapted to the medical field. Email Marketing campaigns can be a successful tool if it is original and innovative.
Don't forget to establish your audience and segment it, define the message you want to convey and be clear about when it should be sent. We hope these examples have been useful, we want to inspire you to try this tool.
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